Startups Of The Week

Welcome to our first ‘Startups of the week’ post on Founded X. Every week suggestions come in from curators of the Founded X Country Lists, with news about startups that are causing a buzz in their home markets. In our Slack Group, we have many curators, founders & startup enthusiasts from over 80 different countries. This weekly post is a chance to briefly highlight which startups are being mentioned the most and why.

This week we’re featuring 2 startups that are causing a lot fuss not only in their home markets but are being recognised internationally too.

Australian startup Safety Culture is a project management tool to allow managers to oversee audits carried out in the field. These audits are conducted by IAuditor, their auditing app, that by its first birthday had conducted over 1 million audits. Traditionally labour intensive & paper-based, Safety Culture has brought your auditing process to your smartphone, and managing auditing to the cloud away from pen and paper, creating innovation in a very traditional industry. Safety Culture was nominated by the curator of Founded in AustraliaSteven Speldewinde 

SafetyCulture Founder Luke Anear with Atlassian Founder & SafteyCulture Investor Scott Farquhar

Why are we excited about Safety Culture? They’ve just closed a $2.1M Series A round in Q4 2014 & are backed by Scott Farquhar, the founder of Atlassian. They are using the funding to open an office in Sydney & to take their product to international markets. Bringing an industry forward from its traditional & backwards way of doing things is no easy challenge. Crowdy News, was nominated by Tim Gouw, the founder of Founded in Holland.

CrowdyNews is a dutch startup with a social media curation tool. It integrates social media into an online newspaper’s output, gathering social media posts, photos and videos from Twitter, Facebook, Instagram, Vimeo and other channels. The idea is that it uses natural language processing to sort the relevant social posts out, and according to language.

Crowdy News Team Photo strangely taken the wrong way round by;

Why are we excited about CrowdyNews? Its very hard to stand out & not be ‘just another social media startup’. Its also hard to be another social media tool, and still do it in a tasteful manner yet Crowdynews have managed to create a beautiful suite of products that their customers are raving about. They’ve just raised an additional 2.5million Euros to expand internationally which they have done so by securing customers such as The Washington Post and other large media outlets looking to more effectively manage their social content.

Announcing the Founded X Blog

In the past 3 months Founded X has grown from a simple experiment — Founded In Holland — to a global initiative with over 20 countries listing 978 carefully curated startups (and a further 59 countries in the works)!

There’s a real buzz in the community. Startups are talking, meet-ups are happening and Founded X has a life all of its own. That said, we want Founded X to be more than a loose collection of logo’s on a list. We want to help facilitate communication between all these great startups. One of the first things we’re trying to do is establish this blog — It’s a place for the community to share news, knowledge, discussion and encouragement, one startup to another.

Here are some of the things you can expect to see on the blog.

Founder & Startup Interviews; Podcasts; AMAs (Ask Me Anythings), Top 5 startups of the week; Startup News; Product Launches & Announcements; Founded X Updates; Live Hangouts; Guest Posts; Tool Tips & Reviews and much, much more.

Now.. Here’s our ‘ask’! If you want to be featured, or know someone/a startup that should be featured or indeed have any ideas of what we should publish, please say. If you wish to contribute by writing on the blog, please say also as we’d love to have you on-board. You can reach us at

Founded X — Uncovering Startups Everywhere.

Uncovering local startup scenes

The ultimate global tribute to local startups

Screen Shot 2014-12-21 at 02.02.04

Most people know about the startup scenes in Silicon Valley, New York, London, even Berlin. No offence to these giants but there are many more places where real innovation is done the startup way. Working hard with the ambition to transform an entire industry might get your attention away from shouting out to the world. If your country or city isn’t top of mind when thinking of innovation, technology and disruptiveness your startup will be having a hard time getting noticed in the first place.

Take the Netherlands for example, not just by incident the home base of The Next Web, WeTranfer and more recently Blendle and Peerby, who both just received over six figures in funding. Since the beginning of the 21st century, the Netherlands has shown a flourishing startup scene. They host a workforce that is comprised of highly qualified multinationals and multilinguals. Over 90 percent of the Dutch population speaks English and their internet speed is one of the fastest in the world. With innovators like Philips, Heineken and Unilever in its heritage, the Dutch belong to the most innovative people of the world.


Founded in Holland

That’s why we’ve launched the initiative Founded in Holland in September of this year, a curated listing of the most innovative startups in the Netherlands. Not to brag, but because we believe that everybody around the world should be proud of these gems of boldness. The site hit the spot, got featured on Product Hunt, welcomed thousands of visitors and soon received hundreds of applications from Dutch startups we didn’t even know existed.

Perhaps the best part is: other countries got interested. They were feeling the same pain. Living in a country where startups are rising like flowers without anyone noticing, both domestic and international. The true underdogs are growling. This is their time to strike back, in a good way though. For Founded in Holland we’ve introduced a crisp and typically Dutch figurative, the tulip. A little bulb that’s growing into a beautiful flower is the perfect metaphor for a startup. Norway picked the cheese slicer, South Africa chose the waterpomp and Dracula represents Romania. Quite a team.


Founded X

Today we present Founded X, the ultimate tribute to underdog startup scenes. All countries in the world have their own unique advantages and characteristics. Starting a business in each of these places requires exceptional courage and persistence. The locally curated lists presented by Founded X are a tribute to all innovative startups that are proud of their local roots. It starts with an overview of all participating countries — eight so far and counting — but also provides a Starting kit to kickstart your own ‘Founded in…’ spin-off. It contains front-end code, a custom CMS, the visual identity and logos. Since we truly believe in the DIY mentality and therefore in everything that’s provided as open source, we’re sharing it with the community. In return, we ask from every contributor to share their future developments to the platform with the others.


In the meantime, the platform has already expanded with featured spots and merchandise, and we’re planning to organize our first event and add extensive (financial) data in the near future. The thing that we’re most excited about though is our plans for a marketplace to support the (local) startup economy. Looking at the startups on the list, which are operating in an abundance of different business sectors, startups could become completely independent of traditional corporate services. Startups working for and with other startups. An acceleration of the startup economy that could be beneficial for entire local economies all over the world.

With Founded X we’ve started an initiative that celebrates local innovative startups globally. Not focused on the usual suspects but build around the underdogs that develop tomorrow’s innovations and are eager to participate in the worldwide startup economy. Watch your back Bay Area.


This article was previously published by Weekly Innovation on November 13th, 2014.